The fair’s focus lies for the first time ever on a special guest country, the Netherlands. It not only highlights Dutch design and its significance in an international context, but gives a large overview of the national characteristics, as well. Beside the presentation of ideas for future living forms that have been created by Dutch designers and architects, one of the country’s most famous architects, Ben van Berkel from UN Studio Amsterdam has created the design for the imm pure section in Hall 11. Imm pure is just another highlight on the list of this year’s exhibition and event specials, providing a platform not only for furniture but also for complete lifestyle philosophies.
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