Adi Dassler Brand Centre in Herzogenaurach
The name of Adidas is everywhere in its home town of Herzogenaurach. In 1999 this global sporting goods manufacturer moved to a larger site on the edge of town with space for an extended complex comprising a new headquarters, commercial space, hotel and other facilities. In 2006 the Brand Centre was completed. The new headquarters building is a gleaming black cube, 170 m long by 70 m wide. Part of its volume is buried underground. By day the reflective glass facade merges with the surroundings, but at night it transforms into an illuminated shop window.
