At the main southern entrance, the new main entrance to a global exhibition centre, the building task is more industrial and commercial than cultural. However, recalling the design of the old exhibition park, which provided an appropriate architectural response to the architecture of the Bavariaring, it seemed legitimate to consider the ambiance of the Theresienwiese without nostalgia when addressing the project. The genius loci—the topographical, urban planning, and structural context—on the one hand, and the diverse functions on the other, thus demanded equally critical analysis.
