Production Building for Large-Scale Printing Technology in Grosshöflein
How does a company that prints large-scale banners for cultural events and advertising purposes present itself to the world? For its new works building, the Trevision concern deliberately chose a location next to an autobahn. At night, coming from the direction of Vienna, one sees the rear-lit image of a mountain panorama. Branching off the highway to gain a closer view of this phenomenon, one soon approaches the rear face of a free-standing building bearing the 60-metre-long slogan: “Unoverlookable”. The building concept is not confined to such effects, however. Its many spatial qualities serve to improve the working environment and the production process. A broad arcade, for example, provides recreational space, and a walkway between the offices and production hall allows views of the printing operations. To remain within the tight budget, extensive use was made of standard products that could be modified through individual design treatment.
