The Duivendrecht district in the south-east of Amsterdam is dominated by quick-build factories and equally bland street names. Yet, the facade of Industrieweg 29 conceals one of Holland's up-and-coming interior design practices. Inspired by the sobriety of its setting, it has simply christened itself "i29". The fact that the building number is easy to find makes a company nameplate superfluous. Inside, a steep stairway behind an unlocked steel door leads, past bundles of power cables, directly to the meeting room.
