Focus on Retail and Display: Think Emotional, Act Local: Retaildesign in China and Russia
The exploding retail sector in China leads to a booming interest in a successful retail design. The most important retail marketplace of the future has come into being at lightning speed. By contrast, Russia's boutiques reflect the values of a country that has left the growth phase largely behind, has a healthy middle class and is currently struggling with an economic recession. Nevertheless the same applies to both countries when it comes to implementing retail concepts; in order to meet customers' expectations, designers have to respect the local culture while presenting their own approach with confidence.
