More Brand - Less Boutique: Quo Vadis, Office?

 - Max Scharnigg

Three pandemic years have disrupted the concept of New Work. Max Scharnigg proposes a chronology of shocks and offers a look forward towards a new definition of the office as a brand space.

More Brand - Less Boutique: Quo Vadis, Office?
MAX SCHARNIGG is a Munich-based journalist and author. For ten years now, he has been deliberating on questions of style as editor at the Süddeutsche Zeitung, with a focus on a set of topics including interiors, design and zeitgeist. © Julian Baumann