Industrial chic: Gonzalez Haase transform a storage hall into a concept store
Client: Innovative Template
Architect: Gonzalez Haase AAS
Location: R. Projectada à Matinha F, 1950-327 Lissabon (PT)
The concept store by Gonzalez Haase is hidden in an empty storage hall in the up-and-coming Lisbon suburb. From the outside the store makes an inconspicuous impression, with merely the word Tem-plate in black lettering pointing to the entrance in the grey hall door. On entering, the first thing that visitors encounter is a yellow PVC curtain that not only makes a visual statement but also provides protection from the sun and cold, thus regulating the indoor climate.
The 800-square-metre store serves as an exhibition space that regularly undergoes changes in setup. Fashion and furniture items are re-curated on a monthly basis, with the result that the space is used in new ways. Gonzalez Haase have made the former storage hall the perfect setting for Tem-plate’s flexible concept. Windows in bands of coffers in the white ceiling decrease in distance further back into the room, thus ensuring harmonious natural lighting.
Gonzalez Haase zones the concept store with plain fixed elements made of simple materials such as chipboard panels, coated in parts with a shiny surface yet exposing their prosaic core at the same time. Series numbers are left blatantly in sight on sheet steel. Semi-transparent walls separate the administrative section in the rear area of the hall from the items placed on show. The design of the Tem-plate store is determined by the contrasts that typify the work of the Berlin architects, as seen in shimmering and mirrored surfaces offset by polycarbonate and the raw concrete floor. Gonzalez Haase have also installed a high, circular railing structure at the centre of the retail space for putting garments on display. Indeed, in keeping with the motto “less is more”, a select choice of items staged as if in a gallery awaits customers at the concept store. Tem-plate is a refreshing change from the sensory overload of usual fashion and furniture shops.