Typology: From the Floor Plan to Product Design
The means employed in the design of a supermarket, a warehouse, or a shop are initially dependent on the desired strategic marketing position and are oriented to the taste of the target group. The designer must operate within this creative environment. The desired image is essentially made up of emotional components. Colours, forms, and materials, combined with the right furniture and the corresponding lighting, can elicit certain feelings. Consequently, they are the tools used in store design.
