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Taking a Second Look: the "Hanse Viertel" Shopping Arcade in Hamburg
In contrast to the trendy shopping mall structures in Germany prevalent at the time, the architects from Gerkan, Marg and Partner sought to develop a classic 19th-century style shopping passage from the very beginning, in order to preserve the existing structure of the city and to create an open, animated area. At a total of around 250 metres in length the Hanse Viertel was the longest passage in Europe when it was completed and quickly developed into a popular pedestrian and shopping location with an average of 23,000 visitors a day. Its commercial success didn’t take long either: the revenues in the first few years were far above the average and outstripped all expectations.