DETAIL BUSINESS INFORMATION GMBH
DETAIL Business Information GmbH is a leading internationally specialized information group for architecture and structural design. The company, which was established in 1961, is headquartered in Munich and forms part of the European Professional Publishing Group, a holding for specialized information with a concentration on the strategic business areas of building, architecture, recycling, hospitality and fashion. Along with DETAIL, the offices in Munich, Neuwied and Düsseldorf also offer information under the brands Recycling magazin, TM Textilmitteilungen, JNC and Cooking + Catering inside.
The magazine DETAIL, which appears in German and English, devotes every issue to specific topics in construction and building details in architecture. Current international architecture projects are documented with beautiful photographs and comparable drawings at a scale of 1:20. Twice a year, the magazine features the special supplement GREEN and two issues of DETAIL interior.
DETAIL has readers in more than 80 different countries. There are various language editions:
• DETAIL (bilingual German/English), appears 10 times a year
• DETAIL China (bilingual Chinese/English), appears 6 times a year
As a complement to the magazine, the publisher’s range of books is directed at architects, specialist planners and architecture enthusiasts around the world. Along with specific information, the German and English publications concentrate on the cultural and regional backgrounds to contemporary architecture. The various book series in the Edition DETAIL selection range from construction atlases to monographs featuring building details, as well as the DETAIL praxis books, which provide information about implementing specific building tasks. Moreover, Edition DETAIL encompasses a broad selection of individual titles on current international topics.
Our overall reach as a market leader in the sector of specialized publishing for architecture is 982,227 as of November 2019.
Our media kit provides more detailed insight.
Target Group-Specific Consulting and Communication Concepts
DETAIL develops holistic communication concepts, as well as innovative concepts for event-related and corporate publishing, in order to support the transfer of knowledge among building-product manufacturers, architects and specialist planners.
Apart from DETAIL congresses, the international architecture competition known as the DETAIL Prize, the DETAIL Product Prize, specialist events and corporate publishing, we also implement highly individual formats for the building-product industry. We act from a place close to the target group, take up trends and innovations in the construction sector and thus serve as a significant platform for current architectural discourse.
The publisher’s digital channels detail.de and detail-online.com add a crossmedia expansion to the information selection of print products concerning up-to-date news and brief looks at projects that can be freely retrieved online.
Our online shop features all the specialist information DETAIL offers to architects and civil engineers, including DETAIL subscriptions, the DETAIL inspiration online databank, individual issues of DETAIL and books from Edition DETAIL.
DETAIL Inspiration Databank
The DETAIL Inspiration online databank gives users access to more than 5,500 DETAIL project documentations from more than 55 years of DETAIL. By using professional search functions and filter options to find key terms such as building type, material, construction year or the topic of an issue, DETAIL Inspiration supports architects both in their quest for solutions and in their daily work. With every new issue of DETAIL, the databank expands by the current projects in question. Furthermore, the projects can be organized and saved as needed in personal watchlists.
The online databank for architects in version 2.0 detail.de/inspiration makes further functions available, such as manufacturer details, directly in the image material for each published project. It can immediately be placed in the image (vector-based) anchor with additional functions and information. This makes it possible to add other details apart from the text, images, video and hyperlink. Your company and product will be closely connected with a DETAIL project!
Our DETAIL social media channels have around 350,000 followers. Along with our own video content, we will also present reports and posts about your events. New products and publications can be promoted and directly connected with the shop. Facebook posts serve interactive reader communication and are more than a mere “one-way street”. Other activities include Twitter, Instagram, LinkedIn, Pinterest etc.
DETAIL is constantly developing.
archipinion by Detail
archipinion is a digital video-streaming service for architects, interior designers and specialist planners. It also represents the construction industry’s largest market-research panel for measurable marketing and qualified lead generation.
DETAIL functions as a media platform, offers solutions for the premium network and retargeting (programmatic sales), which goes far beyond our own publications and the content of the DETAIL websites. What’s more, it is fully SEO optimized!