Three new flagship stores in Amsterdam, London and Munich designed by Plajer & Franz take a studio theme with mid grey walls and flashes of red, and add a dash of wit with a touch of cheek, to create stores that are both amusing and entertaining to design eyes, but with sufficient edge and irreverence to put them out there for the young adults who adore the products being sold.
Each store takes the basic theme and adds to it a few details that cleverly plays to that city's stereotypes. In Amsterdam there is the neon signs advertising Girls,Girls,Girls leading to the female changing rooms, bicycle parts hanging everywhere, and ceramic tiles straight out of an Amsterdam merchants house but emblazoned with the Puma logo!
In London, red telephone boxes and a London Transport roundel titled Puma, suggest a new destination on the city's famous underground system.
Munich is treated to a play on its candy box Bavarian architecture with frilled flowered window box cut-outs, fake shutters and a hunting trophy of a puma head with antlers!
I wonder what the store in Basingstoke will be like?
