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Corporate design, which has long been an established element of administration buildings, now seems to be entering the realm of industrial construction. Companies see a need to present themselves publicly through architecture. Glossy brochures are no longer enough to impress clients, who need to be convinced by the quality of a product and the political correctness of the manufacturing and working conditions as well.
The examples presented in this issue have one thing in common: they seek to eliminate the classical division between white-collar and blue-collar workers by accommodating them in a common overall structure; and they seek to make this legible in the building.