Although one of the giants of the European economy, Unilever not all that well-known despite being represented on retail shelves by a huge assortment of products. The Unilever product range includes such disparate items as scouring powder, ice cream, mini salamis and deodorant, and yet the company has lacked its own public identity. Rectifying this situation, at least in Hamburg, was one of the main aims of Behnisch Architekten, the winners of the competition to plan the new Unilever Headquarters. Strandkai 1, the company's new postal address, is right at the centre of the HafenCity development site and at the same time directly on the banks of the Elbe. From here the company will direct its German, Swiss and Austrian future.