14.04.2022

Football: Designing the Beautiful Game in London

© Neville Gabie

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From the streetcorner to the world-class stadium, the cultural world surrounding football is without precedent. The popular sport forges a sense of community and brings people together around the globe. In the run-up to the first winter World Cup, London’s Design Museum is showing how human creativity has taken the game to its technical and emotional limits.

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The comprehensive exhibition is the result of close cooperation with Manchester’s National Football Museum; it omits no detail of the history and significance of football.

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From the world’s best-known football stadiums and the graphic design of team logos to the innovative material of football shoes, each component is explored, just as the processes and people who have made football what it is today are portrayed.

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Along with many exhibits and graphic presentations, the Design Museum is celebrating the freedom and creativity inherent in sport and examining the various ways that people approach football: collectible cards, FIFA video games, participation in the fan scene. The presence of football can be felt in every age group.

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The exhibition aims not only to promote plurality, diversity and inclusion in the sport, but also to encourage people to express their own thoughts and visions for the future of football.


Exhibition location: The Design Museum, 224-238 Kensingston High St, London W8 6AG (GB)
Exhibition duration: 8 April 2022 to 29 August 2022
Opening hours: Sunday to Thursday 10 am–6 pm, Friday to Saturday 10 am–9 pm


Language: English
Further Information: designmuseum.org

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